Building something meaningful takes trust, resilience, and a shared vision - and at Tern Circular, it all started with that.
Our founders Zoe and Kate shared some advice for anyone thinking about launching their own brand:
“Start a brand with someone you know, trust, and have worked with before,” Zoe shared.
“I can’t imagine doing this with someone and trying to build that relationship from scratch as well. It’s hard enough as it is, but at least we had background and knew how we worked together.”
That foundation of trust has been essential - especially through the ups and downs.
“There will be highs and there will be lows,” Kate laughed.
“But usually if you're high, I’m low, and the other way around. That balance is definitely an advantage of having a co-founder.”
For Zoe and Kate, having a strong partnership isn’t just a nice-to-have - it’s been one of the keys to making their ambitious vision possible.
To build the most widely used circular retail platform globally.
It’s a big goal - and as they said with a smile: “How we’re going to get there? Bit by bit.”
At Tern Circular, we know that creating real change doesn’t happen overnight. But with the right team, the right tools, and the right mission, anything is possible.
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