We're proud to partner with purpose-driven B Corps like Vaela, Baukjen, and Isabella Oliver - brands that are leading the way in circular fashion through resale, rental, and repair. Here's how they're using business as a force for good, and how Tern helps power their circular journeys.
Every day at Tern, we get to work alongside changemakers - brands that don’t just talk about doing better but they’re actually out there making change happen.
We’re especially proud to partner with businesses that are part of the Certified B Corporation community. These brands are rethinking how retail works, with circularity at the core and a commitment to people and planet baked into everything they do.
The brand creates versatile, responsibly made apparel designed to move. With a focus on timeless design, premium craftsmanship and sustainable materials, Vaela’s pieces are built to go, wherever life takes you.
Vaela created revaela to keep clothing in circulation longer - with free repairs and now a trade-in program (powered by Tern), giving customers a faff-free, fee-free credit for any items they no longer need or wear. Vaela reclaim pre-loved products and will refurbish, remake or resell them to extend their useful life.
Champions of slow fashion and designed for good, they’re committed to responsible production and effortless style that's made to last. Baukjen are on a mission to radically reduce the amount of clothing going to landfill each year.
They launched rebaukjen (rental, resale and repairs) to extend the life of every garment they make, helping to reduce waste and make sustainable style more accessible. Now, with Tern, they’re scaling circularity and their impact: expanding their 'Re-love, Repurpose, Recycle' offer and making it easier for customers to participate.
The sustainable maternity brand designed for good - creating timeless, comfortable, ethically made clothing for pregnancy and beyond. Isabella Oliver launched their pre-loved collection to give gently worn maternity pieces a longer life, helping reduce waste, extend wear and support a more sustainable future.
Now, with Tern, they’re expanding their pre-loved offer, making it easier for mothers-to-be to trade-in the items they no longer need and shop more responsibly.
Certified B Corporations are businesses that meet high standards for social and environmental impact, commit to considering all stakeholders (not just shareholders), and are transparent about how they operate.
They’re using business as a force for good, and we’re here for it!
Our mission is to make circular retail simple and scalable. We give brands the tools to launch and manage resale program under their own name, in a way that fits them the most.
To all our B Corp partners — thank you. You inspire us daily.
Let’s keep building a better kind of fashion, together. 🌍
Let’s grow the future of retail together. Contact us hello@tern.eco
#GenB #TernCircular #CircularFashion #BetterBusiness #SustainableStyle #BTheChange
