In a recent Lunch and Learn session for Enterprise Nation, Tern Eco co-founders Zoe Rowswell and Kate Walmsley discuss why circular retail is more than just a passing trend - it's the future of the industry. They delve into the challenges and opportunities of implementing takeback and resale programmes, and explain why now is the ideal time for retailers to embrace this shift.
Circular retail - where brands create systems to take back, resell, repair, or recycle their products - is no longer a niche concept. More retailers are exploring ways to extend the life of their products and reduce waste.
Zoe and Kate broke down why this shift isn’t just good for the planet - it’s good for business. Customers are demanding more sustainable options, and the resale economy is booming. With the right strategy, circular models can increase customer loyalty, unlock new revenue streams, and position brands as sustainability leaders.
Of course, making the switch comes with its challenges. Operational logistics, tech integrations, and shifting internal mindsets can all feel daunting. But as the Tern team points out, it’s not about doing everything at once. Starting small - like launching a takeback pilot or a pre-loved resale section can lead to big impact.
And with platforms like Tern helping brands power circular services, the process is more accessible than ever.
If you’re waiting for the “right time” to explore circular retail, Zoe and Kate make one thing clear: the time is now. Consumer behaviour is changing fast, and early movers in this space are reaping the rewards.
Circular isn’t a trend - it’s the next phase of smart, sustainable commerce.
